Demographic shifts in Online Gaming: 2008 in review.

Lecturer: Edward Hunter, comScore

2008 saw millions of new online gamers emerge from nearly every country on the planet. And within the existing online gamer audience, key shifts in audience demographic composition have changed gamer perspectives on everything; this lecture will detail the what, where and how of online gamers in 2008 and will speak to potential trends for 2009 and beyond.

Some of the specific bullets:

* The audience in 2008: What exactly did the gamer landscape look like?
* Growth & Shift: Which demographics showed the greatest growth. Which showed the largest shifts?
* Demos by Genre: Who likes what? How did this change in 2008?

By the end of this lecture, attendees will possess an understanding of how the online gamer world looks from a demographic perspective, where the greatest changes are occuring and what to possibly expect in 2009.

Intended Audience: Publisher, producer and marketers of online games

Prerequisites: A basic understanding of demographics

Format: Lecture

Track: Business

Date/Time: Wednesday, May 13, 2:00 PM

Room: Seaport