F2P Games an emerging model: Recession proof or just another hype?

Moderator: Carsten van Husen, Gameforge 4D GmbH

Two general business models clash in the wake of the upcoming recession. F2P with its online distribution and micro-transaction system bolstered by its success in Asia faces the old bull, the classic Pay-to-Play model. While still somewhat new to the western hemisphere F2P games are gaining ground. But is this the way to go?

This roundtable takes a look at the inside of the markets to see if F2P is more than just a short hype and who can gain the most of it. We analyze and discuss the opportunities, risks and benefits of going F2P. Showcases of successes and failures will be discussed.

Intended Audience: Anyone involved in game development, marketing and publishing

Prerequisites: No prerequisite knowledge required

Format: Roundtable

Track: Business

Date/Time: Thursday, May 14, 3:30 PM

Room: Harbor